Semalt Expert: How To Connect Web Design And SEO
Search Engine Optimization has been experiencing dramatic changes over the past few years. For instance, in older days, black hat SEO techniques like keyword stuffing could make a website rank quickly on Google. However, with the advancements of technologies and search metrics, new algorithms have measured as to the criteria for ranking the websites in the search engines. Today, website designers have developed better tools that can help you to integrate some SEO aspects in the designing of websites. Any web design company should integrate SEO practice into the system before being considered as credible.
When creating content for the websites, mind the incorporation of SEO analysis techniques such as proper keyword research. Search Engine Optimization is the ultimate thing which makes the content meet your marketing needs and results in the organic search results. Many marketers may use carefully selected content but still fail to get the proper rankings by search engines such as Google. In other cases, businesses have found their websites being scrapped off by Google for not following proper channels for marketing.
Max Bell, the Customer Success Manager of Semalt Digital Services points out website design components that are helpful in creating suitable interactive website content.
1. Using HTML5
HTML5 allows web crawlers and bots from the search engines to find and index the static content of a website. Sites which have been created using HTML5 are responsive and have a good user experience. The websites should have sufficient bandwidth allocation in the hosting package to improve the speed of server especially during instances of traffic. HTML5 websites increase the user traffic to the website due to their comprehensiveness and simplicity.
2. Responsive Design
Website responsiveness a technical tactic which involves creating web pages which are compatible with many devices and platforms as well as working in many browsers or operating systems. When you use a responsive design, you won't need to switch SEO URL. As a result, you will benefit from the full SEO support that would have otherwise been lost while dividing backlinks from the desktop and mobile version of the website.
3. Cognitive Dissonance
The landing pages for a particular keyword in SEO should contain relevant content. This trick is important because most people skip a site especially if the content is irrelevant, doesn't seem beneficial or there are too many sub categories which make the web page clustered. Prominent links on a website should be in a conspicuous location which can make it easier for the users to control their activities in the page. Remember, the user should be the end goal of any successful website design.
4. Keywords Application
For the SEO to be effective, one should use less content which should be more informative. Some SEO experts may believe that including more content in multiple pages to be a trick to get more search volume. However, an average person is likely to be moved by fewer choices than many options. It is important to include all the content in categories which are not too many or otherwise the audience might get bored easily. For instance, Google tool like Hummingbird has brought in more changes which may make multiple sub categories on one page disastrous to your SEO efforts.
Some website design features are critical for the whole SEO tactics work. For one to develop a good site, the consumer should aim at the satisfaction. Following the above cues will result in a user interactive website as well as one with good search engine visibility that is beneficial to the user and company itself.